The proptech super-app for Malaysia's RM 1.7 trillion property market.
Hartanahub is an agent-first SaaS that collapses auction discovery, market analysis, CRM, commission + tax tracking, and client reporting into a single tool. Live in production today with a proprietary dataset no Malaysian competitor has replicated.
A large, offline-first vertical still using spreadsheets.
~13,000 licensed agents
Malaysia has ~13,000 licensed REN/REA agents plus ~3,000 agencies regulated under BOVAEP — our addressable B2B market.
RM 1.7T total property value
Malaysia's total property market is valued at roughly RM 1.7 trillion with ~350K transactions per year — a sizeable recurring activity layer.
No dominant productivity tool
Today's agents juggle WhatsApp, Excel, email, multiple listing portals, and manual valuation look-ups. Nobody has captured the workflow layer.
Four compounding moats.
Proprietary data pipeline
We run a multi-stream ingestion pipeline covering the entire Klang Valley auction and transaction landscape. Replicating it is a 6-12 month engineering commitment — our head start compounds.
Uncontested positioning
No Malaysian platform today combines live auction discovery with transaction-comparable valuations on the same card. Every major competitor owns one side; we're the only cross-referenced view.
Network effects on the roadmap
Phase 4 adds a co-broking network tied to verified REN tags. Once agents transact with each other through the platform, switching costs become multi-party — classic winner-take-most.
Agent-first, consumer-upside
Primary revenue is B2B subscription from a defined buyer (13,000+ licensed REN/REA agents in Malaysia). Consumer surface is a free acquisition channel with optional pay-per-use — no brittle ad model.
Multiple revenue streams, anchored on recurring SaaS.
Primary revenue is B2B subscription from agents and agencies. Secondary streams kick in once the data asset and user base scale — each adds margin without additional capex.
| Stream | Detail | Weight |
|---|---|---|
| Subscription SaaS | Free / Agent (RM 39/mo) / Premium Agent (RM 79/mo) / Agency (RM 149/mo). Annual billing primary. | Primary |
| Pay-per-use add-ons | Comp reports (RM 5), AI auction briefs (RM 8), valuation briefs (RM 10), WhatsApp alert packs (RM 15/50). | Secondary |
| Embedded finance referrals | Mortgage brokers (RM 100–500/lead), title insurance, legal referrals. Margin-only; no capital at risk. | Secondary |
| Featured co-broking listings | RM 29–49 per promoted co-brokering listing in the network marketplace (Phase 4). | Tertiary |
| Property Data API | B2B tiered plans at RM 299–999/mo for banks, valuers, research firms (Phase 3+). | Tertiary |
| Advertising (post-scale) | Banks, conveyancing lawyers, and developers on in-app ad units after 2,000+ MAU. | Optional |
Small-team, high-margin SaaS fundamentals.
Four phases. Each ships features that drive the next conversion step.
Pre-Phase 1
· Already shippedPhase 1
· Months 1–2Phase 2
· Months 3–5Phase 3
· Months 6–9Phase 4
· Months 10–12Where we are today.
- ShippedMVP live in production with 14,800+ listings and 2.3M comparables
- Shipped3-tier access control (Free / Premium / Agent) + admin controls
- ShippedDaily refresh pipeline + geocoding + change-detection notifications
- ShippedWatchlist, map discovery, auction calendar, recent updates — all shipped
- NextPhase 1 roll-out: WhatsApp alerts, commission calculator, auction attendance tracker
- NextMarketing site live at hartanahub.com + referral programme for early agent community
What we're watching.
We maintain a conservative posture on data origination — our pipeline details, upstream providers, and sourcing methodology are treated as material internal IP and not disclosed publicly. This protects the moat and keeps compliance risk contained while we scale the product.
A full diligence pack — financial model, cohort analytics, data compliance review, competitive deep-dive, and product demo access — is available under NDA on request.
Ready to talk?
We're accepting a small number of strategic conversations in Q2–Q3. Reach out for the full deck, NDA-gated diligence materials, and a live demo.